Innovation is a top priority for many CEOs, who look to new products as the engines to implement their corporate strategy for growth and transformation. However, translating these aspirations into reality requires treating product innovation as a key business process, and providing solutions to support that process – linking this upstream to overall portfolio management, and downstream to product development and commercialization. Oracle Innovation Management helps organizations increase revenue growth from new products and achieve a competitive advantage by introducing a systematic approach to capturing, selecting and investing in the right ideas and product concepts.

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