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By Eva Chen, Digital Marketing Manager, Discrete Industries

Heading to Oracle OpenWorld in San Francisco September 16-19? Get ready – this year’s OpenWorld is going to be great, no matter the line of business or industry you are in. While everyone has been investing in the cloud, analytics, and digital experience lately, visionaries are pushing into blockchain, predictive analytics, and AI. 

For those in the automotive industry, you’re already aware of the tremendous disruption occurring in the industry – from autonomous driving to multiple modes of green energy vehicles to evolving business models for ride-share companies. We also want you to be informed of the latest transformative technologies in the world today and how automotive companies likes yours are leveraging those breakthrough innovations to prepare for the future. 


Check out our shortlist of sessions in the automotive industry that you won’t want to miss!

Future of Automotive: Autonomy, 3D Printing, MaaS, and Changing Business Models (BUS6162)

Tuesday, September 17 12:30 – 1:15pm|Moscone West, Room 3010

Auto companies are competing not only with their traditional competitors but also high tech companies in both autonomy and mobility as a service today. Attend this session to hear from Local Motors on the shift in industry paradigms and how it will affect the automotive industry. 

Industry 4.0: How AI Is Empowering Smart Factories and Disrupting Business Models (BUS6158)

Tuesday, September 17 4:15 – 5:00pm|Moscone West, Room 3010

As a key enabler in the Industry 4.0 strategy, Artificial Intelligence (AI) lowers the cost of prediction and simplifies the complexity of today’s supply chain and business operations. In this session, hear from Bosch, Mitsubishi, Bistel, and Omron on how they are implanting AI in real-world cases for quality management, maintenance, production, and service.  

How Ferrari Is Powering Relationships with Its Supercar Owners and Dealers (CAS6163)

Monday, September 16 2:30 – 3:15pm|Moscone West, Room 3010

The Ferrari brand is the Ferrari’s most important company asset. It is not enough for Ferrari to simply build the most desirable cars. The company is now turning to digital to transform the way it engages and interacts with Ferrari owners and dealers, who serve as brand advocates and ambassadors. Attend this session to hear from Ferrari on how they are utilizing the Oracle Cloud platform to gather data in a smart manner and keep customers engaged with a personalized and rewarding experience. 

DENSO’s Drive to Automotive Transformation Success (CAS6160)

Tuesday, September 17 1:45 – 2:30pm|Moscone West, Room 3010

For the ONE DENSO initiative, DENSO Corporation is transforming its business to be the leading supplier of advanced automotive technology, systems, and components for major automakers. In this session, hear from DENSO on how they are leveraging Oracle solutions to simplify business processes, modernize architecture, and optimize spend. 


For more information on these sessions (and related demos), check out the OOW Automotive Industry Program Guide. Be sure to register to attend Oracle OpenWorld if you have not done so yet. We look forward to seeing you in San Francisco!

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