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By Kerrie Jordan

Struggling to make product innovation happen effectively? Too often businesses miss the market, launch the wrong product, run behind schedule or go over budget. Executives say this is unacceptable in a time when lifecycles are already so short, customer sentiment is publicly visible, and competition is growing globally. Delivering high quality, innovative products is more important than ever.

Today’s world calls for a modern approach to innovation. Watch this video to see how the new Oracle Innovation Management Cloud offers a better way to make innovation happen:

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Source:: NPR Business

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