Innovation Management for Winning Products

EcoCollateral_20160121_MSCE_PLM_-_Innovation_Management_for_Winning_Products_-_Final_durv

 

For most companies return on innovation is a top business priority, but results are hard to quantify and achieve. Across industries studies show that 80% or more of product introductions fail to meet commercial targets. Market leaders realize that innovation success is not just about generating the best ideas, but also about ensuring these ideas can turn into winning new offerings in the market.

 

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